Building A Relationship With Your Members

Today I wanted to talk about the important fact of growing a bond with your members. Now whether this may be for the members of your blog or for your emailing list, it all involves the same concepts. 

Why is creating a relationship with members so important? Well it goes back to the idea of marketing theory. If you have people that like you and what you have to offer they will keep coming back for more and more. The more good information and products you're dishing out to them, the more money you have! So let's get a little deeper into growing a nice bond with your membership for your blog or emailing list.

1.) This one in particular will probably go for the email marketing bloggers. A quick rule of thumb is to use a 3:1 ratio when delivering products. Always offer 3 free sources of information, then on that fourth email, give them something to buy. Let's say you had an e-book you were about to promote and you needed some buzz in order to get the sales you desire. Well take about 3 good facts that you mentioned in your e-book and make nice articles on them for your readers. Of course you have to expand your mind a little bit, but that's what Internet Marketing is all about. Isn't it?

2.) You'll notice on my blog how I now have user registration. This is something new I'm doing,but I do know some key factors that bloggers should definitely implement. When people register for your blog, that means they are highly interested in you and your site. Well, unless it's a forced registration.(Note: DON'T DO THAT!) Anyways, when they register they expect something out of you as being the publisher. The main thing they expect is quality content. If the blog you will be posting content to is your main blog and not just a niche site, then put out solutions for your readers. This will definitely help the bond between your members and you. Niche sites or blogs have to operate differently,but I will go over that at a different time.

3.) The third and final thing I wanted to discuss is commerciality. This goes for email marketing and your personal blog. It's a must that you don't sound too commercial. Let the reader know that it's a real live person who enjoys doing this behind the editor. I guarantee that your reader base,sign-ups, etc, will shoot the roof if you just be yourself in all cases. Unless yourself is just being really angry!

Hint) Building a good relationship with readers is where lots of Bloggers and Internet Marketers fail. That gives you an advantage to do the job right and take some of their potential members or buyers!

Feel free to share your thoughs,questions, concerns below!

To Your Success,

Jeffery Baxter