Keyword Research With Your Blog-The Basics

Where is your blog without keyword research? I will tell you. Nowhere! Well, that’s if you are blogging as a business or for money that is. It is an important element in Blog Marketing to do your keyword research so that your blog performs better in the search engines.

What does keyword research do for me? You ask. Let’s say ol John boy was blogging about “How To Make Money Blogging”, but he never did any keyword research inside of that microniche. Of course he will see traffic from odd places, but whether or not people were specifically seeking that information is another story. You see, keyword research is a main ingredient in Internet Marketing.

Now, on this personal blog of mine, you’ll find me just blogging for the sake of teaching. Therefore, no keyword research is involved. On the other hand when I’m niche blogging, I wouldn’t dare post an article that hasn’t been researced properly.

What do I look for when keyword researching? I simply like to target long-tail keywords or in other words, keywords that are 3 words or longer. This is an old trick to standing a better chance amongst competition with shorter keywords or targeted markets. Another important factor is seeing if the keyword is actually anything of value. When I’m typing my keyword phrase into the Google Search, I would look to see if ads are showing on the side.

If there are about 2 or more advertisers, then that tells me people are spending money for this phrase and that it will do me some good to have products on my blog. If you happen to be doing your keyword research and you find that there are no advertisers, then that’s a warning to not even bother writing an article targeting that keyword phrase.

My basic procedure of keyword research goes as follows.

Go to the Google Adwords Keywords Tool -

Type in one to two words that are about my niche-

I then look to make sure the “advertiser competition” or green bar is no more than half-way full.

I tend to look for keywords that generate more than 1,000 local searches per month.

I next look to see if it’s a long-tail keyword. Which means 3 words or longer.

If everything seems to fit “my” criteria I will click “Add”.

You will notice that the keyword phrase goes to the right of your screen into a sidebar.

These are the basics to keyword research. If you rinse and repeat these steps for your Business Blog, then you will begin to see a drastic and positive change in your blog’s seo performance!

Advanced Keyword Research will be discussed in a later post.

Keyword Research